The services that brownpaperbag offer span every aspect of a website project from simple search engine analysis to an enterprise-wide content management system. brownpaperbag provides the expertise necessary to plan, design and execute your project both efficiently and cost effectively.
Our service capabilities include the following:-
Brand Development
All brands have boundaries. We'll help you push those boundaries as far out as they can go or pull them back to give you a tighter focus. Whatever is right for you.
We actively engage in research and dialogue with you to understand all aspects of your business and to clarify the functional and the emotive qualities you want to convey. Our objective is to develop clear messaging that is appropriate to your target audience and consistent with the other ways you communicate.
Website Design
Your website is vital to your company's success. It is usually the first and most frequent point of contact with prospective customers so it must be a compelling extension of your brand. A bad experience at your site is simply bad for business. It can result in lost revenue and damage to your reputation.
brownpaperbag has the knowledge and experience to interpret and translate your likes and dislikes into a positive user experience. We create websites that are easy to use and mirror our clients' off-line brand.
CMS Integration
Our dynamic Content Management System (CMS) is a browser-based application that enables different groups within your organisation to manage your site content. By providing a browser-based interface non-technical staff can add, edit and delete from this site. This results ensures that fast updating can occur and that site maintenance costs are kept to a minimum.
Selfeditbag is a scalable solution that can be engineered to accommodate our clients unique website needs. Rather than providing a template design, this application affords you the added flexibility to maximise your brand proposition beyond the confines of traditional CRM.
E-commerce Applications
Whether it's a simple product catalogue or a fully integrated e-commerce solution, it's important that you partner with a company who knows their stuff and understands your needs.
brownpaperbag works hard at resolving our clients' unique business challenges and delivering e-commerce applications that are workable and robust.
Email & SMS Marketing
An integrated marketing campaign is an essential part of any corporate communications plan. We can help you develop a plan that delivers great results for every dollar spent.
brownpaperbag has the tools and expertise to develop eye-catching and impactful email and SMS campaigns. Plus, we have the tools to allow you to measure and analyse your responses.
Business Strategy & Consulting
Before we build a website's information architecture, we first ensure that there is a clear definition of the business goals, product messaging and market positioning. We work closely with our clients to craft a business strategy prior to defining any interactive application. Both consultation and collaboration are critical to your website's success.